More from the irrascable Brendan O'Neill, who really can't stand the patronising attitude of some towards the Irish football team's sojourn in the World Cup. No doubt the fact that the Irish fans were seen as the best of the tournament is only more provocation. But in terms of public diplomacy, there are some benefits to being seen as 'cuddly'! Mark Leonard of the Foreign Policy Centre's latest book looks at the idea from a British point of view.